As writers it seems that we are constantly deluged by eager converts of electronic mayhem who want nothing more than for us to join their ranks. Computers, software, and the internet have reached inside our comfortable toolbox and swapped out our trusted typewriters for keyboards, and our number 2 pencils for flashing hypnotic cursers. For the most part this transition, although difficult for many, has left us as a group better equipped to create, and in some cases, better writers. Lately, however, I have felt the electronic robed devotees trying to pry into that ultimate sanctum sanctorum; my diaries and journals. They of course have a different name for it, they call it blogging or blogs and despite my initial reluctance, I must say that I now count myself as one of the hive-minded zealots. In a similar way that adding a few simple lines to a square can magically create a cube, a blog can move your personal writings, journals, or diaries into a multidimensional, interactive expression that is more than just the sum of its parts.
A blog can be the best of both worlds. Where diaries are normally layers of individual, private, and static content, blogs are typically layers of social, public, and interactive content. What would seem at first glance to be at diametrically opposite spectrums can mystically be merged, however, by the effective use of privacy options. This means that your personal writings can remain personal and your more public writings can be open to a select audience. More importantly your polemic rants and raves can be accessed by the world at large.
A blog is a diary or journal to which you can hand out keys. You can also rescind such privileges and take back the keys you have granted. You can write just for yourself or for a group of friends. it is as discreet or as public as you make it.
With a journal or diary your best laid plans are often foiled when somebody stumbles across its secret location; hidden behind War and Peace on the bookshelf or wrapped in a manilla folder called “Taxes 02.” The power of blogging lies not in its single location (find it once and find it all) but in its inherit ability to remain true to itself, with some writings being open and other writings being private. Because it does not have a physical location inside your home it can also be as accessible on the road in Cancun as it is in your bedroom or den.
Because you can control the content and you control the audience, a blog can be an expression of interest to a very narrow audience on a very narrow subject. To make it even more intriguing there is nothing stopping you from having as many topical blogs as you have whims. A blog for personal thoughts and wanderings, a journal on 18th century beer steins for the public, or a publication of short stories for a writing group.
One of the great advantages of a blog is that it is indexed. Do you need to find a character reference you wrote last year as part of a larger group of research? With a blog, you type in a keyword and the all relevant hits appear without a signal page being turned. You can even search comments made by other people. An even more powerful feature of blogs is the ability to track or link back to another blog or web article. Are you writing about gothic vampires in 17th century New Orleans and have found the perfect historical reference on the subject elsewhere on the web? With a simple link it has now become part of your blog that you, or others, can refer too at will. These “Pings” or “trackbacks”create further dimensional extensions. The work of others now becomes part of your own library of thoughts feelings and connections.
A blog can be a creative workspace that promotes interchange with like minded individuals. It offers validation of great ideas, applause and critiques. Everything you write on a blog that you make public has the option of being commented on. This interactive element creates an atmosphere of collaboration where thoughts can be answered and suggestions or support offered that speak directly to the topic or concern you were writing about.
In a world where the cost of printing and publishing thoughts or creative explorations is almost prohibitively expensive it almost feels like a conspiracy. It is an obstacle that seems set to weed out individual expression to an amalgamated cookie cutter product of what others decide is publicly palatable. A blog on the other hand is the easiest, cheapest way in the world to be self published. You decide what is palatable. and you write to the constraints of your heart not necessarily to a market niche. Truly, within seconds of finishing, your thoughts can be published and people can be reading it. Your audience is only limited by how much access you give to it and how much you promote it.
In fact, blogs are so universally accepted and used by so many people that having a space to write freely in daily or weekly installments has become the new rage in self promotion. Have you written a book or do you have a following of people who read or are interested in what you do? A blog is a great way to keep people informed of what you are creating, how you do it, and what matters in your life. JK Rowling has stated that between books, her blog (website) and others kept the media as well as her friends informed on progress of individual chapters and clues as to what was happening and her feelings about certain events. This “constant presence” in the hearts and minds of her readers has now become the new standard.
Believe it or not what works for giants also works for the unknown. A blog can contain public parts or snippets of your work. You can talk about progress you are making, publications, or upcoming book signings. On password protected pages you can showcase completed but unsold work. You can create a portfolio of published work.
A blog is the power to share collective ideas or keep the secrets of your heart all at the same time. It is a reflection of the many facets of yourself, the public persona and the solitary soul. It is a private place to soliloquize and a public place to sell. if a word processor is a tool of creation, A blog is a tool of expression. Finally a tool I can use.
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Blogging note:
Not all blogging software is created equal, and there are differences in levels of privacy and complexity. I don’t recommend any specific one, and as a matter of fact I have used (or am using) different blog engines for different reasons. Here are a few links to some popular blogging engines.
Blogger. This is the easy way into the blogging world. It is free. All you need is a google account (like Gmail) and it is simple to set up. It does not have all the privacy features that some might like, but you will be up and writing (blogging) in minutes! This blog you are reading uses a Blogger account!
WordPress. There are two flavors of WordPress. One that is hosted with them on their servers and one that you set up and install yourself (or have somebody do it for you). Word press is a great piece of free software with a lot of power and flexibility. I use it for all my domain specific blogs.
LiveJournal. This is the great grandfather of blogs. It has been sold and is under new management but the core product remains the same. It is a good alternative for quick, set it and forget it blogging and has a large community of users.
iWeb. If you happen to own a Mac, this is a no brainer. You might already have it on your system and not even know it. It is offered as part of the iLife suite if purchased separately and includes iMovie and GarageBand, and iPhoto. Apple is the King of drag and drop, and this software works like it is billed, very intuitive and a breeze to set up. However, you need an .Mac account (or web server access) for it to work.